What You See Is What You Get (book)

What You See Is What You Get : My Autobiography  
Author(s) Alan Sugar
Country United Kingdom
Language English
Genre(s) Autobiography
Publisher Macmillan
Publication date 30 September 2010
Pages 609
ISBN 9780230749337

What You See Is What You Get is an autobiography written by British businessman and TV personality Sir Alan Sugar.[1] It tells the story of his birth and childhood, and how he became a successful multi-millionaire tycoon by founding the company Amstrad, when he was 21 years old.[2] Sir Alan also reveals his method of: (a) observing what the market leaders are up to, (b) making better and cheaper products, and (c) not focusing on the up-markets, rather selling to the mass market.[3]

References

  1. ^ Sale, Charles. "Alan Sugar's new book will be bitter for Terry Venables". Mail Online. Mail Online. http://www.dailymail.co.uk/sport/football/article-1310298/CHARLES-SALE-Alan-Sugars-new-book-bitter-Terry-Venables.html. Retrieved 4 October 2010. 
  2. ^ "Amstrad Company Profile – A brief history". Amstrad Limited. http://www.amstrad.com/about/profile.html. Retrieved 27 November 2010. 
  3. ^ "Key Lessons from Alan Sugar Autobiography ‘What You See Is What You Get' (page 120)". http://www.poeticmind.co.uk/research/key-lessons-from-alan-sugar-autobiography-what-you-see-is-what-you-get-reviewed-by-gil-dekel-phd/. Retrieved 17 December 2010. 

Further reading